Duke Rumely is the Founder and Executive Director of Sober AF Entertainment, SAFE. This nonprofit creates and manages sober support events and sober sections at music festivals, concerts and sporting events. SAFE has hosted 100 events and had over 5,200 people join in person and another 44,000 join virtually on their Twitch Channel. Before SAFE, Duke founded National Recovery Skiathon. Duke worked on Wall Street for 20 years and then worked as a interventionist and community liaison for treatment centers for 10 years. Duke has a 20 year old son, Ben, and 24 year old daughter.